Influence of Awareness and Preparedness on Artificial Intelligence Technology Adoption in Business Education Programmes

Résumé

This study examines the influence of awareness and preparedness on the adoption of AI technology in business education programmes. Two research questions and two hypotheses were formulated and tested at 0.05 level of significance. The study adopted a descriptive survey research design, utilising questionnaires designed and administered to a target population of 266 respondents comprising 201 students and 65 lecturers in universities in North Central Nigeria. A reliability test was also conducted and analysed using the Cronbach Alpha coefficient method on the instrument, which yielded an overall reliability coefficient of 0.88. Data collected were analysed using Mean and Standard Deviation answer the research questions, while t-test was used to test the hypotheses at 0.05 level of significance. The findings revealed that awareness and preparedness significantly influenced the adoption of AIT in Business education programmes, emphasising the importance of knowledge about AIT, their applications, and readiness to integrate them into business education programmes. The results of the hypothesis showed that there was no significant difference between the awareness of students and lecturers on AI technology adoption in business education programme and no significant difference between students’ and lecturers’ preparedness on AIT adoption in business education programme. The study calls for institutional support, including policy reforms and infrastructure upgrades, to address barriers to AI adoption. This research contributes to the body of knowledge by demonstrating the interplay between awareness, preparedness, and digital literacy in driving AI adoption, offering valuable insights for educators, policymakers, and technology developers.